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Jacky Yuan

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Analytics Vidhya

Marketing Mix Model Guide With Dataset Using Python, R, and Excel

1.0 Introduction

Dec 21, 2020

Marketing Mix Model Guide With Dataset Using Python, R, and Excel

Dec 21, 2020

Published in
Analytics Vidhya

The Shapley value approach to Multi-Touch Attribution Marketing Model

Rule-based VS. Algorithmic

Jul 6, 2020

The Shapley value approach to Multi-Touch Attribution Marketing Model

Jul 6, 2020

Jacky Yuan

Jacky Yuan

I am a Marketing Data Scientist focused on Advertising Effectiveness, MMM, MTA, Causal Inference, and product growth.

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